About
How It All Began
Until Grassroots opened its doors in Toronto in 1994, there were very few options for environmentally-friendly product choices. For more than a decade, Grassroots has pioneered to bring sustainable, low impact products to the marketplace, guiding people towards awareness and environmentally-responsible lifestyles.
Gradually, the word spread and our small, green business now mindfully operates two stores in Toronto. Because our products are so unique, demand grew beyond the city limits and even across the continent. The next logical step for us was to improve accessibility for everyone in North America by taking our store online!
The Green Screen
Behind every product sold at Grassroots is a story. Not only are these stories about our products and the environment, but they are stories about small, eco-friendly companies that we are proud to support.
Because we live in an age where “green washing” is epidemic (green washing is when anyone can claim to make an environmental product), Grassroots carefully sources and investigates products that meet or exceed our environmental standards, respecting and observing fair trade, fair labour, and human rights practices.
Shop with confidence knowing that we have researched the products we carry and we can provide you with all the detailed product information to make an educated and compassionate choice.
